{"id":10661,"date":"2025-05-21T14:43:10","date_gmt":"2025-05-21T13:43:10","guid":{"rendered":"https:\/\/www.leadforensics.com\/?p=10661"},"modified":"2026-01-20T18:07:37","modified_gmt":"2026-01-20T17:07:37","slug":"cro-17-quick-wins-to-try-next","status":"publish","type":"post","link":"https:\/\/www.leadforensics.com\/blog\/cro\/cro-17-quick-wins-to-try-next\/","title":{"rendered":"CRO: 17 Quick Wins To Try Next"},"content":{"rendered":"<p>Seeing what others did to boost their <a href=\"https:\/\/www.leadforensics.com\/blog\/cro\/15-of-the-best-conversion-rate-optimization-statistics\/\">conversion rate stats<\/a> can help focus your planning. Likewise, knowing what <a href=\"https:\/\/www.leadforensics.com\/blog\/cro\/how-to-plan-your-first-cro-test\/\">CRO tests<\/a> had a negative impact and how to avoid making the same impact is just as important.<\/p>\n<p>We\u2019ve reviewed countless <a href=\"https:\/\/www.leadforensics.com\/blog\/must-know-b2b-marketing-statistics\/\">marketing statistics<\/a> and case studies to bring you the most essential quick wins that you can <a href=\"https:\/\/www.leadforensics.com\/blog\/cro\/how-to-prioritize-your-pages-for-cro\/\">prioritize for CRO<\/a>.<\/p>\n<h2>Test Your Calls to Action<\/h2>\n<p>You might think that call to action (CTA) optimization is all about color, especially because it\u2019s a popular topic of discussion. HubSpot, for example, observed that a red button got 21% more conversions than a green one.<\/p>\n<p>But the wording of your CTA can have a huge impact on conversions. Get it wrong, and your clicks will drop.<\/p>\n<p>That\u2019s what happened when <a href=\"https:\/\/unbounce.com\/conversion-rate-optimization\/how-to-optimize-contact-forms\/\">Unbounce tested using \u2018submit\u2019 instead of \u2018click here\u2019<\/a> on its form submission buttons. This simple change saw conversion rates fall by 3%.<\/p>\n<p>The placement of your CTA can also have a huge influence on how many people see (and click) it. TrustRadius moved their CTA to a sticky header that stayed at the top of the page as users scrolled, and saw their clicks double.<\/p>\n<p>If you\u2019re looking for quick wins around optimizing conversions from CTAs, these are the kinds of things you could experiment with. Consider testing things such as:<\/p>\n<ul>\n<li>Does a change in language encourage more people to click through?<\/li>\n<li>If you move the placement of your button, do more people click?<\/li>\n<li>Are your users more attracted to another button color?<\/li>\n<\/ul>\n<h2>Test Your Form Complexity<\/h2>\n<p>More form completions = more leads. And more form fields = more data. But what if you\u2019re actually putting off users by asking for too much information from them?<\/p>\n<p>When <a href=\"https:\/\/unbounce.com\/conversion-rate-optimization\/how-to-optimize-contact-forms\/\">Unbounce tested dropping the number of form fields from 11 down to four<\/a>, they saw a 120% uplift in form conversions.<\/p>\n<p><a href=\"https:\/\/www.factors.ai\/labs\/whats-the-right-number-of-demo-form-fields#static-vs-modal-which-should-you-be-using\">Further research from Factors.AI<\/a> found that static forms have an average success rate of 45.53%, but modal forms in pop-ups get a 25.98% success rate.<\/p>\n<p>And <a href=\"https:\/\/leadcapture.io\/blog\/how-to-get-solar-leads\/\">when LeadCapture.io tested adding a photo of person in their form<\/a>, they saw conversion rates increase by 35%.<\/p>\n<p>If you want to optimize conversions around form completions, it\u2019s worth testing:<\/p>\n<ul>\n<li>Will fewer form fields encourage more people to submit a form?<\/li>\n<li>Can you take your form out of a modal and place it on the page somewhere?<\/li>\n<li>Does adding a photo of a real person lead to increased enquiries?<\/li>\n<\/ul>\n<h2>Test Focused Landing Pages<\/h2>\n<p>If you\u2019re laser-focused on a specific conversion, you might be doing yourself a disservice by offering your web visitors too many places to click.<\/p>\n<p>That\u2019s especially true if a user finds themselves on a landing page.<\/p>\n<p>When Yuppiechef hid its website navigation from key landing pages, <a href=\"https:\/\/vwo.com\/blog\/a-b-testing-case-study-navigation-menu\/\">and tested the impact with VWO<\/a>, it doubled conversions.<\/p>\n<p>This is supported by Mailchimp, which found that multiple offers on one landing page can confuse views and reduce conversions by up to 266%.<\/p>\n<p>The key is to create hyper-targeted landing pages\u2014but lots of them. B2B companies with over 40 landing pages on their website generate the most leads, <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33756\/why-you-yes-you-need-to-create-more-landing-pages.aspx\">according to HubSpot<\/a><\/p>\n<p>As the data above shows, the key things to test with landing page CRO are:<\/p>\n<ul>\n<li>If you hide your web navigation, do you get more conversions?<\/li>\n<li>Does focusing on just one CTA improve the number of leads?<\/li>\n<li>Will presenting just one offer grow conversions?<\/li>\n<li>If you create a landing page for every campaign, do you generate more leads?<\/li>\n<\/ul>\n<h2>Test Video Embeds<\/h2>\n<p>A sure-fire way to engage users and communicate a lot of information in a succinct way is to add videos to your pages.<\/p>\n<p>This can improve conversions by 88%, according to insights by EyeView.<\/p>\n<p>In fact, video is used by the top 30% of landing pages, <a href=\"https:\/\/blog.hubspot.com\/website\/how-video-can-enhance-your-landing-pages\">HubSpot found<\/a>.<\/p>\n<p>However, it\u2019s not that simple. Unbounce analyzed around 35,000 of their customers\u2019 landing pages and found the average conversion rate of landing pages with embedded videos was 6.5%\u2014but those without video had a rate of 10.8%.<\/p>\n<p>So, video might actually harm conversions instead.<\/p>\n<p>That\u2019s why CRO testing is so important. It allows you to try an idea and measure its impact before you deploy potentially harmful changes across your entire domain.<\/p>\n<p>If you\u2019re looking for quick wins, it\u2019s worth testing the impact of video on your conversions by looking at the following:<\/p>\n<ul>\n<li>Does embedding a video on landing pages help nudge up conversions?<\/li>\n<li>Do short or long videos help?<\/li>\n<li>Do your web visitors respond better to animations or real people?<\/li>\n<\/ul>\n<h2>Test Personalization<\/h2>\n<p>If there\u2019s one thing that can transform your conversion rate, it\u2019s personalization.<\/p>\n<p>Just Eat for Business <a href=\"https:\/\/www.webeo.com\/use-cases\/justeat-for-business-achieve-811-uplift-in-onsite-conversion-for-technology-sector\/\">personalized a selection of key pages for the tech industry<\/a> and saw its conversions soar by 811%. The personalized page also got more engagement, with a 10% increase in time on site.<\/p>\n<p>Furthermore, Asset-Map personalized its website for returning web visitors from financial enterprise businesses. The changes focused on conversion-related messaging and prominent CTAs and <a href=\"https:\/\/www.webeo.com\/use-cases\/asset-map-achieves-221-conversion-uplift-from-returning-visitors\/\">increased conversions by 221%.<\/a><\/p>\n<p>Personalization is a big focus for the future; <a href=\"https:\/\/segment.com\/state-of-personalization-report\/\">89% of business leaders<\/a> say personalization is crucial to their business\u2019 success in the next three years. If you want to give it a try, you could test:<\/p>\n<ul>\n<li>Do industry-specific CTAs get more conversions?<\/li>\n<li>Will pricing personalized to business size encourage more sales?<\/li>\n<li>Does making the social proof or case studies more relevant impact leads?<\/li>\n<li>If you use the company\u2019s name on your website, does that grab their attention and win more conversions?<\/li>\n<\/ul>\n<h2>Get More CRO Tips From Our New Book<\/h2>\n<p>If this has inspired you to get started, make sure you download our new <a href=\"https:\/\/www.leadforensics.com\/conversion-rate-optimization-playbook\/\">Conversion Rate Optimization Playbook<\/a>. It covers everything you need to know to start optimizing for conversions \u2013 including how to benchmark your performance, plan a test and deploy your winning version.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10615 size-full\" src=\"https:\/\/www.leadforensics.com\/wp-content\/uploads\/2025\/05\/CRO-ebook-downloa.jpg\" alt=\"Conversion Rate Optimization eBook\" width=\"1280\" height=\"640\" srcset=\"https:\/\/www.leadforensics.com\/wp-content\/uploads\/2025\/05\/CRO-ebook-downloa.jpg 1280w, https:\/\/www.leadforensics.com\/wp-content\/uploads\/2025\/05\/CRO-ebook-downloa-980x490.jpg 980w, https:\/\/www.leadforensics.com\/wp-content\/uploads\/2025\/05\/CRO-ebook-downloa-480x240.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s no better cheat code than to see how others have tackled <a href=\"https:\/\/www.leadforensics.com\/blog\/cro\/conversion-rate-optimization-cro-the-beginners-guide\/\">conversion rate optimization<\/a> and take inspiration from them.<\/p>\n","protected":false},"author":25,"featured_media":10662,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[84],"tags":[],"post_authors":[80],"class_list":["post-10661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRO: 17 Quick Wins To Try Next - Lead Forensics<\/title>\n<meta name=\"description\" content=\"See how others have improved conversion rates and discover 17 quick wins you can try to 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