{"id":1148,"date":"2021-12-15T10:11:38","date_gmt":"2021-12-15T10:11:38","guid":{"rendered":"https:\/\/wordpress-503093-2298270.cloudwaysapps.com\/?page_id=1148"},"modified":"2025-02-10T21:02:09","modified_gmt":"2025-02-10T20:02:09","slug":"how-it-works","status":"publish","type":"page","link":"https:\/\/www.leadforensics.com\/how-it-works\/","title":{"rendered":"How it works"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; module_class=&#8221;wave-background&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;background_image&#8221; _module_preset=&#8221;default&#8221; background_image=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@&#8221; background_position=&#8221;top_center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Heading Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>How does Lead Forensics work?<\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Intro Text&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Lead Forensics uses a small piece of code, much like Google Analytics, which tracks IP addresses visiting a website.<\/p>\n<p>Those IP addresses are then matched against data held by Lead Forensics, providing accurate business information about unknown website visitors.<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Book a demo&#8221; admin_label=&#8221;Demo Button&#8221; 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_builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Client Logos Shortcode&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n\r\n\t\t<div class=\"splide\">\r\n\t\t\t<div class=\"client-logos-container splide__track\">\r\n\t\t\t\t<ul class=\"splide__list\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"splide__slide\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.leadforensics.com\/wp-content\/uploads\/2023\/12\/4250ec95-6638-4e16-b8fb-d534310d6d3a.png\" alt=\"Drei Bond\">\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"splide__slide\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.leadforensics.com\/wp-content\/uploads\/2023\/12\/Speedy-Freight.png\" alt=\"Speedy Freight\">\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"splide__slide\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.leadforensics.com\/wp-content\/uploads\/2022\/01\/Karcher-1-e1641561778279.png\" alt=\"Karcher\">\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"splide__slide\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.leadforensics.com\/wp-content\/uploads\/2021\/11\/Travelers-Icon.png\" alt=\"Travelers Logo\">\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;3&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; animation_style=&#8221;fade&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; admin_label=&#8221;Content Column&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3em||3em||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Feature Heading&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;350px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>About the Lead Forensics data<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Feature Text&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>When it comes to data, bigger really is better. When searching for the perfect B2B website visitor analysis software for your organization, the most important factor to consider is the data matching against your B2B visitors.<\/p>\n<p>Lead Forensics\u2019 proprietary database is the largest of its kind in the world, with more B2B IP addresses being added each day, so your business has access to the biggest data solution on the market.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4MyJ9fQ==@&#8221; button_text=&#8221;Learn More&#8221; admin_label=&#8221;Feature Button&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; admin_label=&#8221;Image Column&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.leadforensics.com\/wp-content\/uploads\/2022\/01\/Visitor-List-1.png&#8221; title_text=&#8221;Visitor List&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;3&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;||flex-direction: column-reverse;&#8221; custom_css_main_element_phone=&#8221;display: flex;||flex-direction: column-reverse;&#8221;][et_pb_column type=&#8221;1_2&#8243; admin_label=&#8221;Image Column&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.leadforensics.com\/wp-content\/uploads\/2024\/02\/Employee-band.png&#8221; alt=&#8221;Employee Band Card&#8221; title_text=&#8221;Employee Band&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; admin_label=&#8221;Content Column&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3em||3em||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Feature Heading&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;350px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What makes our data the best?<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Feature Text&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Lead Forensics invests millions of dollars each year into B2B data alone, owning exclusive rights to specific data ranges that you won\u2019t find anywhere else.<\/p>\n<p>Our in-house team of analysts conduct daily reviews and verification to ensure data accuracy, and with access to unique data points, you can be sure you\u2019re accessing the most up to date business contact information.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4MyJ9fQ==@&#8221; button_text=&#8221;Learn More&#8221; admin_label=&#8221;Feature Button&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;3&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; animation_style=&#8221;fade&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; admin_label=&#8221;Content Column&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3em||3em||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Feature Heading&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;350px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Essential or Automate?<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Feature Text&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Lead Forensics offers two main ways to access your unknown B2B website visitor information.<\/p>\n<p>The Essentials plan is ideal for small to medium-sized businesses, providing you access to the Lead Forensics portal where you\u2019ll see which businesses are viewing your website and how to get in touch with them.<\/p>\n<p>The Automate plan is perfect for enterprise-level businesses with high website traffic. Our technology sorts the data in real-time and sends it into your existing tech stack that your team are already familiar with. This enables you to keep your current workflow while sending high-quality leads to the right people within your business.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4MyJ9fQ==@&#8221; button_text=&#8221;Learn More&#8221; admin_label=&#8221;Feature Button&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; admin_label=&#8221;Image Column&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.leadforensics.com\/wp-content\/uploads\/2024\/02\/Lapsed-Customer-Bosch-.png&#8221; alt=&#8221;Lapsed Customer Card&#8221; title_text=&#8221;Lapsed Customer Bosch&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Review&#8221; module_id=&#8221;review-section&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f2f2f2&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/wordpress-503093-2298270.cloudwaysapps.com\/wp-content\/uploads\/2022\/01\/sdkhbzkxd-ckzhj.png&#8221; title_text=&#8221;sdkhbzkxd ckzhj&#8221; module_class=&#8221;reviewer-image&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; border_radii=&#8221;on|50%|50%|50%|50%&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#FE0000&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Review&#8221; module_class=&#8221;review&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_font_size=&#8221;28px&#8221; text_line_height=&#8221;1.3em&#8221; custom_css_before=&#8221;content: %22&#8221;%22;||color: var(&#8211;lfRed);||font-size: 100px;||    line-height: 1;||    max-height: 70px;||    display: inline-block;||    transform: rotateZ(180deg) skewX(-17deg) scaleX(0.8);||    font-weight: 800;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>With Lead Forensics, our sales teams reach out in real-time, can add B2B web visitors to a nurture or inbound workflow; or instantly engage with a follow-up communication or meeting request.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Reviewer&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_before=&#8221;content: %22&#8221;%22;||color: var(&#8211;lfRed);||font-size: 100px;||line-height: 1;||max-height: 50px;||margin-right: 15px;||display: inline-block;||transform: skewX(-17deg) scaleY(1.15) scaleX(0.9) translateY(-7px);||font-weight: 800;&#8221; custom_css_main_element=&#8221;display: flex;||align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Lucy Sanderson, Marketing Manager, MPA<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; 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admin_label=&#8221;Demo Button&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][et_pb_code disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Popup Form&#8221; module_id=&#8221;pop-up-form&#8221; module_class=&#8221;iframe-popup-white&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  hbspt.forms.create({<!-- [et_pb_line_break_holder] -->    region: \"na1\",<!-- [et_pb_line_break_holder] -->    portalId: \"23462658\",<!-- [et_pb_line_break_holder] -->    formId: \"70d615fc-2a8e-47e8-b334-9ccd295e515f\"<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; 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